Key Challenges - Marketing Automation
Due to the creative nature of marketing, personnel often accounts for the majority of B2B marketing budgets. To fully stretch precious program funds and achieve scale, successful campaigns must be automated – especially in high growth companies that must continuously acquire new customers.
Visionary marketers are relying on marketing automation to establish consistency and predictability. They are improving lead management with programs for nurturing and scoring leads, managing events, and up-selling and cross-selling additional offerings.