Marketing Decisions Blog

At one of the breakfast forum events at the ADMA Global Forum during MAD Week in Sydney at the end of July, the three panel experts agreed that a real challenge for modern marketing is execution. They said “we have got … Continued

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When we talk to potential customers for Marketing Automation we always ask what troubled them enough to start them on their investigative journey. Ahead of Marketing Connections at Mad Week my latest blog explores the most common reasons given and what … Continued

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So you have acquired a Marketing Automation solution. Congratulations, you are on the road to more productive marketing. Now the key word to think about here is “automation”. Many companies with Marketing Automation fail to realise the main benefits of … Continued

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Oracle has made some MAJOR updates to Oracle SRM’s Analytics and Publish categories! Today they launched Custom Analytics and a new version of the calendar in Publish. Here are the details: ANALYTICS – CUSTOM ANALYTICS Custom Analytics is a new way to … Continued

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After reading Bill’s blog post from last week, I began to ponder why none of the campaigns we’ve executed included ALL those elements in a single campaign. Is it because our clients haven’t embraced all the channels or is it because … Continued

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As we have all started to realise, social listening is an important foundation for any social enabled business and social media marketing strategy. As important as it is to communicate out your brand message it is even more important to … Continued

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