Marketing Decisions Blog

When we talk to potential customers for Marketing Automation we always ask what troubled them enough to start them on their investigative journey. Ahead of Marketing Connections at Mad Week my latest blog explores the most common reasons given and what … Continued

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So you have acquired a Marketing Automation solution. Congratulations, you are on the road to more productive marketing. Now the key word to think about here is “automation”. Many companies with Marketing Automation fail to realise the main benefits of … Continued

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After reading Bill’s blog post from last week, I began to ponder why none of the campaigns we’ve executed included ALL those elements in a single campaign. Is it because our clients haven’t embraced all the channels or is it because … Continued

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What do famous duos Batman & Robin, Abbott & Castello, Simon & Garfunkel have in common with Marketing Automation & CRM? Well these great duos are famous for their partnerships. In fact, they achieved their greatest success when they worked … Continued

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  MA on steroids. Or call it empowered MA if you prefer. One of the most rewarding aspects of my job is being able to sit down and talk with lots of great digital marketers. Whilst we all have some … Continued

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