Marketing Decisions Blog

So you have acquired a Marketing Automation solution. Congratulations, you are on the road to more productive marketing. Now the key word to think about here is “automation”. Many companies with Marketing Automation fail to realise the main benefits of … Continued

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After reading Bill’s blog post from last week, I began to ponder why none of the campaigns we’ve executed included ALL those elements in a single campaign. Is it because our clients haven’t embraced all the channels or is it because … Continued

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