Marketing Decisions Blog

Oracle has made some MAJOR updates to Oracle SRM’s Analytics and Publish categories! Today they launched Custom Analytics and a new version of the calendar in Publish. Here are the details: ANALYTICS – CUSTOM ANALYTICS Custom Analytics is a new way to … Continued

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After reading Bill’s blog post from last week, I began to ponder why none of the campaigns we’ve executed included ALL those elements in a single campaign. Is it because our clients haven’t embraced all the channels or is it because … Continued

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As we have all started to realise, social listening is an important foundation for any social enabled business and social media marketing strategy. As important as it is to communicate out your brand message it is even more important to … Continued

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  MA on steroids. Or call it empowered MA if you prefer. One of the most rewarding aspects of my job is being able to sit down and talk with lots of great digital marketers. Whilst we all have some … Continued

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We are all getting a bit tired of being preached to over the virtues of social marketing and yet what seems to get the most publicity – when social marketing goes wrong. A junior staffer posts something they should not … Continued

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