Marketing Decisions provides the industry leading Eloqua Marketing Automation Software suite as a service (SaaS) - there is no need to install versions on client computers - it is accessed via the internet and therefore kept fully updated. As new features become available in new versions, these become automatically accessible.

One key success factor is having the most fully integrated suite to generate leads and automate processes, the second is
in having the know-how to get the most from this powerful application. There are three key steps to fulfill in the new world
of B2B Marketing:

1. Prospect Profiling - determine interest, understand how prospects respond to your campaigns
2. Lead Scoring - find the needle in the haystack of leads most ready to be converted by sales
3. Lead Nurturing - sales will always spend time and effort on prospects with the most immediate need, Marketing need to continually warm the majority which remain

This is where Marketing Decisions staff bring the experience and expertise to maximise the opportunity for your business. Marketing Decisions staff will:

*configure the Eloqua Conversion suite to suit your business
*compile and import prospect files
*merge prospect files with current customer databases
*design and build multi-channel campaign workflows
*build reporting
*provide performance reviews
*guide and assist or even take turnkey responsibility for campaigns
*integrate with your Sales CRM system