In the world of B2B, Direct Mail rarely seems to find a place in the Marketing mix. It is more often reserved for Consumer Marketers, rapidly and regularly bringing the latest consumer offers to 10s or 100s of thousands or even millions. However it undoubtedly has a role to play if deployed as part of a well conceived plan. Moreover, success will more likely come in a DM campaign if the message is construed by the recipient to be of relevance to them and tools are available to maximise this opportunity.

Good B2B DM campaigns might bring a 10% or better response rate and in real terms this could mean learning more about 100 prospects for every 1000 DM pieces. But Direct Mail to business prospects must be handled carefully or the result could be opposite to that which was planned - your Brand could be damaged and a prospect prematurely burned. Marketing Decisions staff have presided over many DM campaigns and learned from this experience. We have the right connections with Australia's best Mail Houses, and world class Direct Marketing creative and execution specialists. We would be happy to talk to you about the benefits that DM might bring to your business.