Gartner (2006) stated that through 2010, companies that automate lead management as a business process between sales and marketing will increase conversion rates by at least 50%.

Execute, automate and measure your marketing programs. Use integrated, multi-channel campaigns and programs to drive prospects and customers to your website. Profile everyone who visits, segment prospects as they demonstrate interest and respond immediately to buying signals. Effortlessly move hot prospects to your sales team via seamless integration with your CRM system. Nurture warm leads into longer-term sales opportunities.

Eloqua Conversion Suite is the industry's leading family of demand generation applications for business-to-business (BtoB) marketers who need to generate a continuous flow of qualified leads for their sales teams. Our solutions - Eloqua Express, Eloqua Team and Eloqua Enterprise - integrate email, direct mail, forms automation, website analytics and event-triggered automation with sales force automation to continuously, repeatedly, and measurably create demand for your company’s products or services. As a result, your sales team gets better quality sales leads, higher win rates and accelerated sales cycles.

If you are looking to automate Marketing to generate more quality leads for sales then look for the following:
* multi-channel automation - Eloqua provides Email Marketing automation as well as Direct Mail, SMS, Telephone, FAX, RSS, Chat, Surveys, Events and more. To build automated campaigns that really work, you will need to automate inbound and outbound across these channels and be able to make automated decisions based on a full understanding of a prospect.
* reporting flexibility - Eloqua enables custom reporting across all aspects of the application so that you can quickly access the reports you need.
* website integration - Eloqua captures all individual web activity by prospects into the application so that you know who is responding to your campaigns, when and how.
* scoring - Eloqua scores and ranks leads, not just on the basis of explicit factors such a company size, industry segment etc but on the way in which they respond to your campaigns - their behaviours. This is proven to produce better quality leads.
* individual profiling - Eloqua builds comprehensive logs of all on-line and off-line activity in relation to a prospect - and reports the log in chronological order so that sales staff can fully profile a prospect before communicating with them - verifying their interests, their responses etc