Key Challenges - Email Marketing
Email marketing can be a powerful marketing tool. After all, it¹s the only medium that enables marketers to deliver the right message to the right person at the right time.
One of the best ways to achieve higher levels of email deliverability is to create email campaigns that are relevant to the audience that receives them. At one time marketers simply emailed all of their contacts every single campaign they created. This is called "batch and blast" (marketers would collect or "batch" all of their email contacts and "blast" them with a campaign). Batch and blast tactics can lead to mass unsubscribe rates and lower overall email deliverability.
Read the Eloqua guide to Deliverability & Privacy for more information.