Grande Guides
Meet Juan Eloqua
The Grande Guide to Social CMO
This Grande Guide is all about social media, but with a twist: We focus exclusively on the unique needs and interests of CMOs. Lastly, we acknowledge that “media” is a plural noun, and therefore should require a plural verb. However, for readability we have treated the term “social media” as singular–don’t call the grammar police.
Download Grande guideThe Grande Guide to Sales Enablement
Let's face it. Nobody wants to be sold. Especially by a salesperson. Really, when was the last time you even answered an unidentified call at work, musch less listening patiently as an overeager sales rep fumbles through a script? The same is true for your prospects. That's why they avoid your salespeople until the last possible minute, instead educating themselves by accessing publicly available information and connecting with peers online until they've narrowed down their options. In fact, SiriusDecisions estimates that the buyer's journey is 70% complete by the time a sales person is contacted.
Download Grande guideThe Grande Guide to Lead Scoring
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
Download Grande guideThe Grande Guide to Email Deliverability & Privacy
Email deliverability and privacy matter more than ever. The first reason is that existing laws – and new ones on the horizon – up the stakes greatly for companies that don’t comply with standards and regulations. Second, today’s email marketers are finding it harder and harder to be heard. As a result, they need to master deliverability and privacy to rise above “noise” from social media, other email marketers, and even new techniques like word-ofmouth marketing.
Download Grande guideEloqua Grande Guide to Wikipedia
On any given weekday, the front page of Wikipedia is viewed over 5.5 million times. There are more than 150 policies on allowable content and user behaviour that govern the web based tome. And chances are, if one of the 17 million Wikipedia articles is about your company, it's probably among the first pages Internet users find when they look you up.
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