Marketing Decisions was formed in 2007 in an environment of change in the Marketing discipline worldwide. The responsibility of Marketing is shifting to become increasingly focussed upon lead generation rather than just Brand. The internet has transformed the buying process for consumers, and also buyers in a B2B context but the B2B selling process has failed to keep pace. Marketing Decisions empowers B2B Marketers to show value in generation of business.

Today, purchasers of high value offers with complex choices to be made research vendors via the internet before making contact and so the Marketing process needs to reach further into what was once traditional sales activity. Surveys of Heads of Marketing in North America, Europe and Australia reveal unprecedented levels of staff turnover as Marketing professionals are either not able to demonstrate value or the CEO is unable to perceive value in the function. Whilst Enterprise software has streamlined many functions of business and CRM systems have enabled sales automation, technology solutions have largely bypassed Marketing.

In parallel with these changes the Internet has continued to bring benefit for business. An entire industry has emerged in provision of Software as a Service (SaaS) (on demand via the internet) replacing the need for Marketers to be burdened by local IT installations.

In this context Marketing Decisions was formed and a powerful partnership developed with the industry leading SaaS Demand Generation and Marketing Automation provider, Eloqua.

If you are exploring the benefits of Automated Demand Generation to align Sales and Marketing processes and would like to learn from global best practice to drive revenue growth in your business then contact us