No one likes to do the same thing over and over again. With marketing automation – you don’t have to. A marketing automation platform allows you to set up your marketing programmes just once and have leads flow through the programme based on your business needs and rules – be it a simple email to a more complex, multi-touch, multi-channel programme.
Harness the power of marketing automation to send SMS or emails on schedule, tailor content based on preferences, cleanse your data, route leads to sales and monitor your prospect and customer's interaction with your campaigns. Marketing automation doesn’t stop there though – you can automate all sorts of things from web visit alerts to sales people to Monday morning reporting to the CEO!
Benefits of Marketing Automation
Marketing Automation will empower your business to:
- Invest more time and resources into what’s working
- Free up internal resources – streamline processes
- Automate lead generation
- Increase lead quality through profiling and nurturing
- Reduce costs of leads
- Nurture leads – ensuring no lead is left behind, only passing the best leads to sales.
- Enable your sales team
- Increase conversion rates through increased lead quality
- Improve customer retention – by nurturing them right through the customer life cycle.
- Gain insights into your customer’s “Digital Body Language”
- Accurately track and report on campaigns – See what’s working and what’s not.
How to Make Marketing Automation Extraordinary
Turn “every day” into “extraordinary” with winning marketing automation practices and insights from some of the world's greatest brands.Download