Eloqua makes it easy to automate marketing programmes that increase response rates, enhance brand recognition and nurture opportunities. Automating these campaigns produces a steady flow of leads and Eloqua’s flexible lead scoring engine allows you to easily distinguish buyers from browsers so you pass only the best leads to sales.
Eloqua makes it easy to segment your contacts, automate targeted communications, track prospect behaviour and move prospects through the buying cycle.
Eloqua provides an easy to use WYSIWG editor to design and build your emails and landing pages. Creating your campaign flow is just as easy, the intuitive Campaign Canvas allows you to design your campaigns in the same way you would whiteboard them, making it easy to ensure that all the required campaign steps are included. With Campaign Canvas you are not limited to just emails, forms and landing pages, by adding cloud components through the Eloqua App Cloud you can include SMS messaging as well.
The flexible lead scoring programme lets you instantly route the best leads to sales, while intuitive reporting makes it easy to measure the quality of leads sent to sales and inspire confidence in your demand generation efforts.