Do your emails and web pages display correctly on mobile devices? Internet traffic from mobile devices is thought to make up between 10% and 13% of all web traffic and that figure is growing year on year.
Mobile traffic is growing so fast that in some countries it has already surpassed desktop traffic with emerging markets such as India leading the way.
This increasing level of mobile web activity presents both challenges and opportunities for marketers. Challenges such as ensuring your webpages present correctly and are easy to use no matter what screen size they are viewed on or ensuring that an email is easily read from a handheld device can be the difference between a successful and a mediocre campaign.
If your prospects can’t view the information in the way they want at the time they want then they are likely not to engage with you at all. However mobile marketing provides new opportunities – with marketers being able to include SMS into a multi-channel campaign.
As standard, Marketing Decisions builds all websites to display correctly in popular browsers (Internet Explorer 8, Internet Explorer 9, Internet Explorer 10, FireFox, Chrome and Safari) and on iPhone, Android and BlackBerry devices.
We have also helped clients to use SMS for a variety of campaign purposes – from sending single use authentication codes to event reminders and even surveys. Eloqua makes it easy to include SMS in your campaign with a simple drag and drop option as part of your campaign setup.