Marketing Decisions Appointed as Agency Partner
to Eloqua in Australasia
31-03-2008
Coincides with Demand Generation Automation ramping up as a priority for business in Australia.
Toronto and Brisbane - 31 March 2008 - Brisbane-based Marketing Decisions announced today that Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, has appointed the marketing firm as a new agency partner in Australia.
Marketing Decisions CEO Bill McNamara said his firm's appointment by Eloqua, recognised by analysts to be a global leader in the demand generation space, coincides with an increasing priority being placed by Australian businesses on their ability to consistently generate quality leads. The overall responsibility of marketing departments is shifting with the advent of these new web-based automation technologies in a way which makes Marketing functions now accountable for lead generation.
Mr McNamara said Eloqua provides software solutions as an Internet-accessed service to enable business to business (B2B) organisations to generate and qualify leads in the quest for sustained revenue growth. He said Eloqua provides software to automatically manage multi-channel communications with prospects, monitoring and scoring their response to campaigns and routing them to Sales once qualified.
"It is now the responsibility of marketing to deliver quality leads to sales channels rather than focussing just on brand and corporation communications. The marketer needs help from technology such as Eloqua to make this effective when tracking hundreds or even thousands of leads.
"Automation of Demand Generation via Eloqua can be viewed as having a virtual army of marketers continuously driving campaigns for growth," Mr McNamara said.
Eloqua Corporation CEO Joe Payne said Eloqua integrates tightly with a client's own website, profiling visitor activity at an individual level and marketing automatically according to this activity.
Mr Payne said the application also enables rapid creation of landing pages and personalised web pages (PURLs) without the Marketer needing to involve IT specialists. Voice, Web, Direct Mail and Email channels are all integrated within the application to empower the Marketer. Powerful data tools are included to manage a single comprehensive marketing database.
"Eloqua clients in North America are enjoying significant improvements in conversion of leads to first calls and ultimately win rates after deploying Eloqua.
"With Marketing Decisions, marketers in Australia will now have the opportunity to achieve these kinds of results to directly impact their business performance," Mr Payne said.
About Marketing Decisions
Marketing Decisions is a specialist B2B Marketing Agency established to help business clients to implement their growth and retention Strategies. Marketing Decisions staff come from both Sales and Marketing backgrounds and their focus is on binding these disciplines together effectively in a closed loop process to generate and convert quality leads. Marketing Decisions works closely with the Revenue and Growth Risk Services group of Ernst and Young - a centre of excellence in sales and revenue management and performance improvement. www.marketingdecisions.com.au
About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London and Singapore.
For further information:
Bill McNamara
Marketing Decisions
0419 178404
bill@marketingdecisions.com.au
Karin Krueger
KDK Media
(02) 9979 3718 or 0419 991 267
karin@kdkmedia.com.au
