Eloqua Conversion Suite Named 2007
Product of the Year by SearchCRM.com
11-02-2008
Ease of Use and Integration of Online and Offline Marketing Channels Cited as Major Reasons for Eloqua Securing Top Honours.
Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that the Eloqua Conversion Suite has been selected by SearchCRM.com as the 2007 Marketing Automation Product of the Year as part of the SearchCRM.com 2007 Products of the Year awards program.
"This award validates our continued commitment to technology innovation and ease of use. What sets Eloqua apart, however, is our recognition that technology alone will not place marketers on the path to excellence," said Joe Payne, Eloqua president and CEO. "Our customers value the combination of award-winning demand generation applications with marketing expertise, best practices and access to a vibrant, interactive community of marketers."
The Eloqua Conversion Suite is a family of integrated demand generation applications for marketers that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.
SearchCRM.com is considered to be one of the Web's most relevant and extensive guides dedicated to Customer Relationship Management (CRM) decision makers. The Eloqua Conversion Suite was selected as the winner by a panel of the SearchCRM.com editorial staff, in conjunction with a team of users, analysts and consultants. Products were judged on innovation, performance, ease of integration into existing environments, ease of use and manageability, functionality and value.
SearchCRM.com states that the goal of the SearchCRM.com 2007 Products of the Year awards program is to "help you, our reader, choose the products you should include on your 'A' list for evaluation." According to SearchCRM.com., "The CRM market is filled with impressive technology from some very forward thinking vendors. That's what makes this year's winners so worthy of recognition . . .we congratulate the winners."
About Eloqua Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit www.eloqua.com |
