There are multitudes of social engagement and monitoring (SEM) applications available and Marketing Decisions has used a number of them. As an Agency we provide a monitoring and analysis service on key topics and this can provide an effective start for a business to explore what is being said about them, their industry, or for example their competitors, across hundreds of social channels, forums, blogs etc. We have learned that whilst it is relatively straightforward to gather on-topic posts, it can be much harder to develop meaningful insights from this data, thereby guiding responses.
Marketing Decisions provides and supports the powerful Oracle Social Engagement & Monitoring Cloud Service.
Click though to find out more: