A component of Oracle SRM, Oracle Social Marketing provides the consolidated social publishing and management tool for a social enabled enterprise. It makes it easy for you to ensure that brand messages stand out and deliver consistent message across social channels.
Build and create social campaigns, branded content and apps without custom coding.
Publish and tune content to multiple channels at the same time directly from SRM to ensure alignment across marketing and other customer experience channels.
Engage your audience with the social campaigns by routing replies, comments and messages to right team members to reply in-context.
Measure and Analyze the effectiveness of your social activity and improve and tune messages, content, and social campaigns—by customer segment or social property—with relevant, real-time metrics.
Best of all, do it all from a single interface that’s integrated with the systems you use to run your business today.