Key Challenges - Statistics

You are not alone.  During the research for the White Paper on Integrateted Marketing it became apparent to us that

Just as CEOs and CFOs are held accountable for the accuracy of their public financial statements, Chief Marketing Officers (CMOs) are now also being held accountable for the dollars they spend. When they cannot demonstrate marketing ROI, the consequences can be swift and severe. To succeed in this new era of accountability, marketers must consistently reach the right people through the right channels with the right message how can you demonstrate that your marketing efforts are paying off?

No matter how you measure the success of your marketing programs, Eloqua's powerful campaign analysis and reporting helps you easily track the metrics that matter to your business. When you need to answer tough questions about campaign ROI, conversion and revenue influence, rely on Eloqua to deliver critical insight. Measure marketing effectiveness and build trust and confidence in marketing's business impact.

What once took hours to cobble together from various systems is now available at your fingertips so you can easily close the loop and gain visibility into campaign ROI – in a way that meets your specific business needs.

Need executive level visibility into the metrics that drive your business?

Eloqua’s CMO Dashboards give every decision maker visibility into the metrics that drive business.  Essential for every marketing organization – regardless of size, Eloqua’s CMO dashboards help guide future marketing investments by providing insight into:

• The health of your marketing database – is it growing?
• Email response over any time period.
• Top emails driving inquiries for any time period.
• Campaigns driving the most opportunities and closed business.
• Where website visitors come from and referring channels.
• Bounce back and visitor click through rates over any time period.

These quarterly snapshots of key demand generation and conversion statistics help executives understand and interpret the new world of 'digital body language,' detecting key response trends and patterns in website activity and their impact on the business. For busy CMOs and senior marketing decision makers, a weekly email update of relevant reports can be sent directly to the inbox.

Whether you are presenting results to the board, the sales team, or your CMO, Eloqua’s CMO Dashboards can help guide decision making and provide top level visibility.