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Users of Eloqua demand generation software come from a range of industries including:
Software and Technology
Financial Services
Media and Information
Real Estate and Hospitality
Healthcare and Pharmaceuticals
Sports Marketing – Team and Stadium
Read and view what customers say about their experiences of using the Eloqua Demand Generation software.
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Angela Kauffman
Marketing Operations Director - Aon
Aon is a global leader in risk management solutions. Angela Kauffman, Director of Aon's marketing operations group, discusses how Aon Corporation transformed its marketing organization from 'hunch-based' communications to automated campaigns based on analytics and measurement. "Twelve months ago, Aon was unable to measure the return on its marketing investments. Today, we have not only reached our target ROMI, but we are on track to double that target within six months." Video length: 20:00
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Peter Mahoney
VP of Worldwide Marketing - Nuance
Nuance's VP of Worldwide Marketing, Peter Mahoney, shared his organization's Interactive Marketing Best Practices. “When we looked at the 50 or so steps that were involved in creating and marketing a web seminar, we decided to take advantage of some of the automation capabilities of Eloqua. We were able to dramatically reduce the time it requires to set up a webinar. What used to take three people to do now is one person’s job. We’ve driven up the number of different topics in webinars you could do along the way and significantly increased the overall quality of the experience.” Video length: 20:24
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Drew Clarke,
VP Marketing, Americas - Cognos
Drew Clarke, VP Marketing for the at Cognos, speaks about Tactics to Boost Your Marketing Performance: “We’ve got the best, of both worlds here now … I know now what interactions happen at what time. I have a lot deeper insight, around what happens in the buying cycle.” Video length: 25:20
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Helena Lewis
Manager - Direct Marketing and Web Content
- National Instruments
National Instruments Corporation is a supplier of measurement and automation products that engineers and scientists use in a wide range of industries. Using Eloqua, what used to take programmers time and effort to deploy campaigns now can be done by end marketing users. With Eloqua, they are now focused on subscription management, dynamic content and integration with other systems.
Video length: 23:03 |
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"Before we began using the Eloqua Conversion Suite, we were unable to track downloads from our Website. Over the prior year, we attributed just 42 leads from the Website. After implementing Eloqua's solution, we generated more than 200 sales leads from our Website alone in just four months - an increase of more than 1,400 percent."
Jordan Weiss
Marketing Communications Manager
Pavilion
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"Using Eloqua Conversion Suite, we increased the number of sales leads and qualified sales opportunities by 200% in less than six months. Eloqua understands that achieving metrics like these requires more than email marketing. Eloqua helped us build and optimize a finely tuned lead generation and management system encompassing multi-channel campaign analytics, e-marketing, event-based automation and integration with our sales force automation system. The results speak for themselves"
Debbie Qaqish
VP Marketing
Knowlagent
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"Ever wanted to tell your sales force what a prospect was looking at on your web site and how much time they spent there? Now you can. Interested in running a nurturing campaign to your existing SFDC leads to further convert them to deals and lower your lead costs? Now you can, quickly and easily. How about running Hypersite campaigns with 30%+ response rates? The future of demand generation is here and Eloqua is leading the charge."
Will Pringle
Director of Demand Generation
Endeca
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"At Exeros we sell enterprise software with deals that are in the 6 to 7 figures range and it is critical that every customer touch is timely and personal. Eloqua allows us to provide "mass" customization that gives our automated demand generation process the personal touch while also allowing us to track each customer interaction whether it is via email, the web, by phone or in person and identify the best sales opportunities."
Todd Goldman
VP Marketing
Exeros
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"Eloqua is a fantastic solution for email marketing campaigns, web site analytics, and lead generation. I can't imagine running marketing without such a system. It's been the single biggest driver in growing our business this past year. We offer a try and buy model for our software and Eloqua helps us convert at a rate of 76% by automating the follow-up to every lead we capture. Be a hero at your company, get Eloqua."
Dave Lewis
SVP Marketing
Ellie Mae
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