Accelerating Demand Generation with Codynamic Lead Scoring
A recent paper by sales and marketing research firm Sirius Decisions (Demand Creation Facts & Figures 2005) concluded that “The battle between competitors is being won and lost at the top of the funnel.” This refers, of course, to the traditional sales funnel; where prospects are pulled in at the top and, after a series of steps, deals are closed at the bottom.

How B2B Marketers Deliver Measurable Results
Imagine you’ve been asked to give a Board of Directors presentation clearly explaining marketing’s impact under your leadership. It’s painfully clear that your job – and reputation – are now at stake. You could win them over… or you could lose their confidence. Can you make a persuasive case that your marketing investments are paying off?

What Sales Really Needs from Marketing
Marketing and Sales organisations live in totally different worlds and have completely different perspectives on what's needed for success. In way too many companies, communications between the two groups is minimal and alignment is non-existent. In this white paper discover the seven strategies to get more and better prospects into your sales pipeline.

Automating Demand Generation
Today's B2B companies face serious challenges: increasingly saturated marketing channels, difficult-to-reach prospects and competition for buyers' attention. To greatly influence sales conversions, companies need to start at the top of the sales funnel - where prospects are identified, interest is captured, demand is generated and leads are nurtured. Marketers need to be able to clearly see the opportunities and impediments in their demand generation processes, so they're better able to break the bottlenecks, eliminate waste and strategically allocate resources to produce results. Many of today's leading companies are implementing management techniques traditionally used in manufacturing for this demand generation process.

Reading Your Buyer's Digital Body Language
The traditional B2B transaction has been almost entirely a sales function rooted in face-to-face interactions, such as business luncheons, board room presentations and product demos. After passing off the lead, marketing contributed little to the process. The best sales professionals were highly adept at reading body language and buying signals revealed during in-person meetings in a conference room or over lunch.

Sports Marketing – The Hidden Game
For the sports marketer life will not always be easy, but there are definitely some tools available that will make it more efficient and more effective.  With Eloqua, sports teams and arenas have all the tools they need to build and manage a profile-rich marketing database, execute powerful multi-channel marketing and sales campaigns and then report on the performance of those campaigns – all under one stadium roof! Eloqua’s product game plan arms teams with the all marketing talent they need to put more fans in seats and to increase the spend of those fans.