How to optimise web forms to increase your conversion rate

Okay, so we have all seen the studies on how form length impacts conversion rates. While it does have a strong influence, size isn’t all that matters. Here are some points about what makes a great form, use them together, use them separately – just use them. Define the information that you NEED from the […]

Read More…

Benefits of Marketing Automation Software

Recently I read an article that stated more than 50% of companies surveyed in 2017 from Australia and New Zealand have adopted Marketing Automation Software. In my experience, I have found that while companies use the software they have not devised strategies to fully derive the benefits of Marketing Automation. In fact, I wish that […]

Read More…

How to discover the future students your University should be targeting

The process of sending two daughters to university in the last 2 years has opened my eyes to the overwhelming amount of information future students receive when trying to decide which university is best for them. As a result, future students are being constantly bombarded from multiple institutions about a vast array of course and […]

Read More…

Marketing Automation – 4 steps to starting your first campaign

So you have acquired a marketing automation solution. Congratulations, you are on the road to more effective marketing. Now the key word to think about here is “automation”. Many companies new to marketing automation fail to realise the main benefits of automating workflows. But where do you start? 1. Identify what process you should automate […]

Read More…

Eloqua Training – The Top Five Things to Get Right

After facilitating another two-day 101 Eloqua training course last week I feel compelled to share my thoughts on what has to be done well to make this type of training engaging and effective. By any measure, keeping a software training group engaged and continuing to effectively absorb material is a tough call. It turns to […]

Read More…

Ten tips for getting the most out of Eloqua Software

Now that you are implementing Eloqua Marketing Automation software where do you go and how can you succeed moving forward? It may seem simple enough to get it up and running and let it sit, but unfortunately that is not the case. Just having the marketing automation technology is not enough to achieve results so […]

Read More…