Benefits of Marketing Automation Software

Recently I read an article that stated more than 50% of companies surveyed in 2017 from Australia and New Zealand have adopted Marketing Automation Software. In my experience, I have found that while companies use the software they have not devised strategies to fully derive the benefits of Marketing Automation. In fact, I wish that […]

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Marketing Automation – 4 steps to starting your first campaign

So you have acquired a marketing automation solution. Congratulations, you are on the road to more effective marketing. Now the key word to think about here is “automation”. Many companies new to marketing automation fail to realise the main benefits of automating workflows. But where do you start? 1. Identify what process you should automate […]

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Ten tips for getting the most out of Eloqua Software

Now that you are implementing Eloqua Marketing Automation software where do you go and how can you succeed moving forward? It may seem simple enough to get it up and running and let it sit, but unfortunately that is not the case. Just having the marketing automation technology is not enough to achieve results so […]

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