Open rates over 300%: How to build successful automated campaigns that cut through the noise

Questions to ask when planning a successful automated campaign

You don’t get a 303% open rate from a poorly planned campaign. No, that’s not a typo; I recently planned an extensive, highly personalised campaign for a university and that was the result from the first email sent. How, you ask? I was realistic with timing, and started planning months ahead of launch. I thoroughly … Continue reading Open rates over 300%: How to build successful automated campaigns that cut through the noise […]