How will 'Marketing Automation' benefit your business?

  • Allocate resources more effectively by streamlining and automating processes.
  • Invest more resources into campaigns that are proven to work.
  • Improve customer retention by nurturing right through the customer life cycle.
  • Use personalised dynamic content to communicate with customers based on where they are in the cycle and via channels most likely to convert.
  • Gain insights into your customer’s ‘Digital Body Language’.
  • Create your content based on facts - knowing exactly who your customers are.
  • Accurately report on ROI using powerful analytics.
  • Reduce your cost per lead by automating lead generation and management.
  • Score leads based on demographics and engagement parameters; route qualified leads to Sales.

Go beyond batch and blast email campaigns

Offering so much more than your traditional email campaign platform, Oracle Eloqua Marketing Automation empowers your business to:

  • Minimise repetitive processes and improve efficiency:

    • Automate recurring emails.
    • Introduce personalisation at scale using dynamic content.
    • Trigger communication based on website visits, engagement or specific dates i.e. multiple website visit, event attendance, contract renewals, birthdays.
  • Adopt a multi-channel approach

    • Craft campaigns that incorporate email, SMS, social and display advertising all from within a single platform.
    • Capture customer data even when the conversation goes offline, with telemarketing integration.
  • Improve Lead Management:

    • Nurture leads through the buying life cycle with automated personalised journeys.
    • Discover who is engaging and who is not - re-engage your inactive customers.
    • Qualify leads with Eloqua lead scoring in order to prioritise high value leads.
  • Quantify ROI:

    • Access extensive out-of-the-box reports and personalised dashboards for more accurate ROI determination.
    • Go beyond open and click through rates to discover which leads are engaging with your content and follow their individual journey.
  • Enable your Sales team – know what is being said when:

    • Unify messaging between Marketing and Sales.
    • Send ‘marketing approved’ emails on the go, using Eloqua’s stand-alone mobile app ‘Engage’.
    • Access Eloqua customer digital body language on the go, using Eloqua’s stand-alone mobile app ‘Profiler’.
    • Trigger internal alerts based on prospect/customer digital body language.
  • Integrate your Marketing and CRM platforms:

    • Seamless transfer of data between your Marketing and CRM platforms.
    • Access marketing history and engagement data from within your CRM platform.
    • Enable closed loop reporting.
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