Marketing Decisions operates in the marketing technology space, crowded with a growing number of solutions to solve a broad range of challenges. Our partners are key to our success and have emerged as our technology of choice after careful evaluation of alternatives. Our team are always evaluating emerging solutions and expect to add further select partners in the future as we continue to innovate and push the boundaries with our creative campaigns.
Oracle is our key technology supplier and we have been partnered with them since 2011 as a Gold level partner. Marketing Decisions has been partnered with Eloqua (Marketing Automation) since 2007 as one of the first round of global partners. When Oracle acquired Eloqua in 2012 the partnership continued. Since then Oracle has continued to acquire best of breed, cloud marketing technology companies to form the Oracle Marketing Cloud (OMC).
Today Marketing Decisions is active with Eloqua, Content Marketing, Oracle Social Relationship Management and Maxymiser, all products within Oracle Marketing Cloud. Our relationship with Oracle goes beyond just supply of technology to a much deeper cooperation with sharing of best practice, joint events, presentations and much more.
Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.
The Oracle AppCloud Marketplace features over 300 apps available for download. These apps can be integrated with your Eloqua software to enhance and expand its application. Marketing Decisions supports the following Eloqua apps:
Marketing Decisions is the exclusive Australian partner of the ZUANT app. The ZUANT app is used to optimise event lead capture. Marketing Decisions has used the app extensively with our higher education clients, who manage a large number of events.
Our higher education clients manage many events ranging from small information sessions to campus open days with thousands of visitors. Include the regular weekly school visits in this mix and we find the need to easily set up named events and capture leads both online and offline via iPads and iPhones. As an official Eloqua app cloud partner, ZUANT solves this problem. Marketing Decisions is the sole representative of ZUANT in Australia. We set up and configure the app for individual client use cases, we integrate this to Eloqua and we provide local end-to-end support as part of any subscription to ZUANT. Leads are then captured by a range of staff and automatically fed into Eloqua and then via rules into nurturing campaigns.
After trialling a number of Eloqua apps for SMS Communications, Marketing Decisions decided to develop their own SMS app to satisfy our client seeking reliable delivery, tracking and moreover, two-way SMS messaging.
Today the Marketing Decisions Eloqua SMS Connector is the most feature rich SMS app available for Eloqua and is used by a range of clients in higher education, media, property development and more.
Our two-way SMS connector can be used for a variety of applications, for example:
Our SMS gateway partner for this SMS service is CLX Communications, who have a direct network connection to all of the mobile networks in Australia (and other key countries such as the UK).
Oracle Social Relationship Management (SRM) is a scalable, enterprise-ready solution that empowers brands to leverage the power of social media across their organisations.
Businesses that use SRM software effectively uncover customer insights that enable them to deliver relevant content and faster service across channels like Facebook, Twitter, Instagram, and Weibo. SRM tools allow brands to listen, create, and engage at the speed of social with the consistency and transparency customers expect.
Automatically qualify visitors to your website and create personalised nurture campaigns tailored to defined segments, for known and unknown visitors. Optimise journeys from real-time data that shows how each user engages with specific content on your site. Test, analyse and learn using the powerful and in-depth analytics and predictive insights that take the guesswork out of tailoring journeys, and allows you to refine journeys for lead generation and conversion optimisation.
Marketing Decisions is proud to represent the real time email content service, Liveclicker, exclusively in Australia. Liveclicker presents refreshed content at point of email open e.g. weather outlook, countdown time, web scrape, polls and more. Marketing Decisions has used this in a number of campaigns for our clients e.g. ‘scratch and reveal’ the Bachelor for Network Ten with a near 10% lift in open rates; live weekend weather forecasts to encourage visitors to National Parks for NSW Government.