Our Marketing Technology Armoury

Marketing Decisions operates in the marketing technology space, crowded with a growing number of solutions to solve a broad range of challenges. Our partners are key to our success and have emerged as our technology of choice after careful evaluation of alternatives. Our team are always evaluating emerging solutions and expect to add further select partners in the future as we continue to innovate and push the boundaries with our creative campaigns.


Oracle is our key technology supplier and we have been partnered with them since 2011 as a Gold level partner. Marketing Decisions has been partnered with Eloqua (Marketing Automation) since 2007 as one of the first round of global partners. When Oracle acquired Eloqua in 2012 the partnership continued. Since then Oracle has continued to acquire best of breed, cloud marketing technology companies to form the Oracle Marketing Cloud (OMC).

Today Marketing Decisions is active with Eloqua, Content Marketing, Oracle Social Relationship Management and Maxymiser, all products within Oracle Marketing Cloud. Our relationship with Oracle goes beyond just supply of technology to a much deeper cooperation with sharing of best practice, joint events, presentations and much more.

Oracle Eloqua Marketing Cloud

Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.

Key Benefits of Oracle Eloqua Marketing Cloud

  • Powerful targeting and segmentation

    The Eloqua segmentation tool uses a simple drag-and-drop approach to build the most complex of data segments. Segmenting allows you to filter on all profile and behavioural data in order to highly personalise a prospect or customer journey and ensure your content resonates with the recipient. Good segmentation will also aid in reducing unsubscribes.
  • Campaign management

    Marketers can easily get lost in the complexity of campaign creation. With Oracle Eloqua marketers are empowered to create dynamic campaigns that intelligently adapt the experience based on a buyer’s real-time activities. An intuitive digital whiteboard simplifies the campaign creation process by helping marketers envision each step in the experience to ensure they are reaching each audience member at the right time, with the right message.
  • Lead management and scoring

    Oracle Eloqua’s differentiated approach to lead scoring and management provides marketers with the strongest tools to understand a buyer’s true intent while effectively driving revenue. Eloqua’s powerful drag-and-drop lead scoring tool, let’s you easily aggregate profile and behavioural data to build the most robust lead score. Once identified, your high quality leads can be automatically fed to sales for contact.
  • Sales and marketing alignment

    Eloqua enables your business to strengthen marketing and sales alignment by providing relevant communications, identifying the interests and sales readiness of buyers, and tracking web activities throughout the sales cycle. Eloqua sales tools allow you to empower sales to communicate and engage the prospect with precision by providing optimum visibility into the customer journey. Information can be shared freely between sales and marketing and made available within the CRM immediately.
  • Analytics

    Marketers are under increasing pressure to comprehensively show ROI for every marketing dollar spent. Eloqua Insight makes it easy to see exactly how your campaigns are performing. With pre-built reports and dashboards that cover every aspect of your campaign from asset performance to full closed loop reporting, you can see at a glance which marketing efforts are working and which aren’t. CRM integration available with Eloqua can amalgamate information and satisfy reporting in one location. If your business needs are more complicated you can create customised reports and dashboards using Eloqua Analyser license.

Speak to us about your software needs

Oracle Eloqua Apps

The Oracle AppCloud Marketplace features over 300 apps available for download. These apps can be integrated with your Eloqua software to enhance and expand its application. Marketing Decisions supports the following Eloqua apps:


Marketing Decisions is the exclusive Australian partner of the ZUANT app. The ZUANT app is used to optimise event lead capture. Marketing Decisions has used the app extensively with our higher education clients, who manage a large number of events.

Our higher education clients manage many events ranging from small information sessions to campus open days with thousands of visitors. Include the regular weekly school visits in this mix and we find the need to easily set up named events and capture leads both online and offline via iPads and iPhones. As an official Eloqua app cloud partner, ZUANT solves this problem. Marketing Decisions is the sole representative of ZUANT in Australia. We set up and configure the app for individual client use cases, we integrate this to Eloqua and we provide local end-to-end support as part of any subscription to ZUANT. Leads are then captured by a range of staff and automatically fed into Eloqua and then via rules into nurturing campaigns.

For more information visit ZUANT

Contact us for ZUANT support

Marketing Decisions SMS Connector

After trialling a number of Eloqua apps for SMS Communications, Marketing Decisions decided to develop their own SMS app to satisfy our client seeking reliable delivery, tracking and moreover, two-way SMS messaging.

Today the Marketing Decisions Eloqua SMS Connector is the most feature rich SMS app available for Eloqua and is used by a range of clients in higher education, media, property development and more.

Our two-way SMS connector can be used for a variety of applications, for example:

  • Authentication codes
  • Event reminders
  • Surveys
  • Engage with users who have not responded to email
  • Notifications and alerts

Key Benefits of Eloqua SMS Connector

  • Local hosting

    Our SMS connector is hosted on Microsoft Azure servers in Sydney and connects with the Eloqua Cloud Actions Platform.
  • A secure and reliable service

    Our SMS connector is a global delivery platform with compliant international opt-out management. All connections between Eloqua, the Marketing Decisions SMS connector, servers and service carriers are secured with industry standard encrypted connections. We have a direct connection to all Australian carriers, which ensures reliable end-to-end delivery and accountability.
  • Easy to set up and use

    Simply drag and drop the app directly onto Eloqua Campaign Canvas or select in Program Builder.
  • An additional marketing channel

    Easily incorporate an additional channel into your Eloqua campaigns, proven to re-engage customers.
  • Two-way messaging

    Our SMS connecter maps responses to Eloqua Custom Objects and Contact Records. A valuable feature for a range of applications e.g. confirming event registration, surveys, checking in to see if assistance is needed etc.
  • Link tracking

    Our connector supports link tracking in Eloqua so you can record who has clicked links in your SMS and keep track of your communications across channels.
  • Reporting

    SMS delivery reports are available in Eloqua to see who has received or responded to an SMS. Eloqua automation can be used to act upon responses received.

Contact us to for an SMS account

CLX Communications

Our SMS gateway partner for this SMS service is CLX Communications, who have a direct network connection to all of the mobile networks in Australia (and other key countries such as the UK).

For more information visit CLX

Oracle Social Relationship Management

Oracle Social Relationship Management (SRM) is a scalable, enterprise-ready solution that empowers brands to leverage the power of social media across their organisations.

Businesses that use SRM software effectively uncover customer insights that enable them to deliver relevant content and faster service across channels like Facebook, Twitter, Instagram, and Weibo. SRM tools allow brands to listen, create, and engage at the speed of social with the consistency and transparency customers expect.

Key Benefits of Oracle Social Relationship Management

  • Sales growth

    Social channels provide an enormous opportunity to guide sales efforts and acquire new leads. You can set keywords and label them with behaviours i.e. ‘intent-to-buy’; The SRM platform integrates with the Eloqua Marketing Automation platform, allowing you to pull qualified leads into a relevant campaign.
  • Customer loyalty and retention

    By reviewing the SRM native analytics, you will be able to identify your advocates and how they are interacting with your brand. You can acknowledge their contributions and reward their engagement.
  • Service and support

    Set up workflows and automation in SRM to be highly responsive to customer complaints, negative sentiment and unfavourable trending. Integrate SRM with your CRM system to route queries as they appear on social channels.
  • Market research

    Learn who your customers and advocates really are, how they interact on social media and what they are saying about your brand and products, using the powerful social listening module. Filter out the noise and translate your findings into actionable insights.
  • ROI tracking

    It can often be challenging to determine the ROI of social campaigns, as tracking crosses multiple platforms. Using SRM analytics you will be able to clearly quantify the benefit of your social investments.

Speak to us about your software needs

Oracle Maxymiser Conversion Rate Optimisation (CRO)

Automatically qualify visitors to your website and create personalised nurture campaigns tailored to defined segments, for known and unknown visitors. Optimise journeys from real-time data that shows how each user engages with specific content on your site. Test, analyse and learn using the powerful and in-depth analytics and predictive insights that take the guesswork out of tailoring journeys, and allows you to refine journeys for lead generation and conversion optimisation.

Key Benefits of Oracle Maxymiser Conversion Rate Optimisation

  • Identify high value leads to your website

    Track and analyse all visitor behaviour across devices and channels. Identify high value leads by analysing segments of visitors who convert, and track how they have interacted with your content.
  • Create personalised nurtures that convert

    Once you have identified high value leads, you can then target and personalise content based on demographic and behavioural segments. Offer valuable content in exchange for personal information to convert unknown visitors to known. If visitors are seeing relevant content that interests them, they are more likely to continue in the buying process.
  • Test, analyse and refine

    Be acutely aware of what content is engaging your visitors and moving them through the cycle. Find where visitors are dropping off and test new ways to keep them engaged. Run multiple parallel journeys to test effectiveness, engagement and conversion.
  • Predictive insights

    Make decisions based on data and patterns captured within the platform. Maxymiser has native reporting algorithms that provide you with detailed insights about campaign performance and visitors. Increase ROI by knowing who and what is converting and change content for conversion. By having so much information about your visitors and segments, you will be able to better predict their habits and pre-empt with targeted content.
  • Reporting

    Powerful and easy to use reporting that is interactive and intuitive. Access advanced filters to drill down on segments and individuals. Gain valuable insights from standard reporting and dashboards to in-depth, user level data. Maxymiser focuses on insight driven campaign analysis, so you can easily build reports that reflect your business objectives.
  • Create an Oracle Digital Ecosystem

    Seamless integration with other Oracle Marketing Cloud platforms means that Maxymiser can leverage all data sources, to bring you powerful insights. Connections with your Data Management Platform, CRM, Eloqua and website analytics allows for an unparalled ability to optimise your marketing activities across channels and devices.

Speak to us about your software needs


Marketing Decisions is proud to represent the real time email content service, Liveclicker, exclusively in Australia. Liveclicker presents refreshed content at point of email open e.g. weather outlook, countdown time, web scrape, polls and more. Marketing Decisions has used this in a number of campaigns for our clients e.g. ‘scratch and reveal’ the Bachelor for Network Ten with a near 10% lift in open rates; live weekend weather forecasts to encourage visitors to National Parks for NSW Government.

For more information visit Liveclicker