Maxymiser 101 – Introductory (1 day)
Our ‘Maxymiser 101 – Introductory’ course is designed for new Maxymiser users. The course will cover the basics of platform navigation and how to access key functions. Campaign examples for content testing and for personalised web experiences will be considered including understanding Maxymiser analytics. Practical exercises will give trainees confidence to create their own basic campaigns. The course also addresses integration with Eloqua and shows how an Eloqua audience might experience personalised website content via a Maxymiser campaign.