Author: Bill McNamara
Marketing Automation – 4 steps to starting your first campaign
So you have acquired a marketing automation solution. Congratulations, you are on the road to more effective marketing. Now the key word to think about here is “automation”. Many companies new to marketing automation fail to realise the main benefits of automating workflows. But where do you start? 1. Identify what process you should automate […]
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How to discover the future students your University should be targeting
The process of sending two daughters to university in the last 2 years has opened my eyes to the overwhelming amount of information future students receive when trying to decide which university is best for them. As a result, future students are being constantly bombarded from multiple institutions about a vast array of course and […]
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Benefits of Marketing Automation Software
Recently I read an article that stated more than 50% of companies surveyed in 2017 from Australia and New Zealand have adopted Marketing Automation Software. In my experience, I have found that while companies use the software they have not devised strategies to fully derive the benefits of Marketing Automation. In fact, I wish that […]
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Crystal Ball Automation: 3 Ways AI Can Predict Outcomes for Higher Education
The future of student recruitment is here. So many times I have had university recruitment staff talk about their frustration with trying to find serious student prospects amongst hundreds of leads. The challenge is to identify those prospective students most likely to enrol, thrive at the university and graduate. This to improve their early engagement […]
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Eloqua Training – The Top Five Things to Get Right
After facilitating another two-day 101 Eloqua training course last week I feel compelled to share my thoughts on what has to be done well to make this type of training engaging and effective. By any measure, keeping a software training group engaged and continuing to effectively absorb material is a tough call. It turns to […]
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