Build a Brochure
Gone are the days where organisations can just throw a 200-page brochure at their customers with every product, service or course they offer and say, “There you go”
Not these days. The people want personalisation. They want relevancy. They want to know what they want to know and nothing else.
The people want – no, they demand – Marketing Decisions’ Build a Brochure.
Build a Brochure takes your print or digital collateral and turns it into a dynamic and personalised marketing machine, that is unique to each and every prospect who downloads it.
Your prospect simply completes a lead generation form with their details and their areas or products of interest, and a link to a personalised brochure (complete with their name on the cover) is delivered to their email inbox. The brochure can be viewed online or downloaded as a PDF to be printed.
Each brochure is unique, built on the prospect’s interests. And even better – all the information they provide in the form is saved to your CRM or marketing automation platform to be used for further nurturing.
In a world where the community demands environmentally conscious business practices, this is an innovative way to save on printing, be more eco-friendly and provide an incredibly personalised experience.
How about a personalised brochure on our favourite Marketing Decisions apps and solutions? Simply click here and build it yourself.
Build a Brochure building rapport
The team at the University of Tasmania is one step ahead of the rest when it comes to building real rapport and relationships with their students.
The team at UTAS has deployed Build a Brochure to provide personalised course guides to prospects that they meet at University recruitment and career fairs. The university agents meet the prospect, have a chat about their interests, enter it into an Eloqua form and hit submit. Within minutes – ding! – the prospect has an email from the university with a link to their personalised course guide.
Interested in a Bachelor of Antarctic Studies? Here it is. Moving to Tasmania to study, so you need to know about Accommodation and Scholarship options? Tick and tick.
It’s a genius way to ensure that they stand out from the crowd – in person and in the digital world.