Author: Maddie Lofkvist
BREAKING NEWS! Marketing Decisions Announced as Finalists in the 2022 Oracle Markie Awards
We are thrilled to announce that we have been announced as a finalist for the Oracle ISV Partner of the Year in the 2022 Oracle Markie Awards! In its 16th year, the Markie Awards celebrate the very best in customer experience (CX) innovation and excellence. The awards are open to marketing teams from around the […]
Read Now
Gold Coast Titans Announced as 2022 Oracle Markie Award nominees!
We are thrilled to announce that our client, the Gold Coast Titans, has been announced as a 2022 Oracle Markie Award finalist for The Originator Award for Best Lead Management (Oracle Eloqua). In its 16th year, the Markie Awards celebrate the very best in customer experience (CX) innovation and excellence. The awards are open to […]
Read Now
How to Optimise Web Forms to Increase Your Conversion Rate
Okay, so we have all seen the studies on how form length impacts conversion rates. While it does have a strong influence, size isn’t all that matters. Here are some points about what makes a great form, use them together, use them separately – just use them. Define the information that you NEED from the […]
Read Now
Open Rates Over 300%: How to Build Successful Automated Campaigns that Cut Through the Noise
You don’t get a 303% open rate from a poorly planned campaign. No, that’s not a typo; I recently planned an extensive, highly personalised campaign for a university and that was the result from the first email sent. How, you ask? I was realistic with timing, and started planning months ahead of launch. I thoroughly […]
Read Now
