Category: Campaigns
Who knew marketing could save lives?
In 2022, Marketing Decisions were nominated for the ISV Partner of the Year Award in the 2022 Oracle Markies Awards. This is the story behind our submission. Have you ever received an SMS to let you know that you’ve just saved a person’s life? No? Well, 339,173 Australians have this year. And we’re behind it. […]
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Right Time, Right Channel, Right Message: Getting Cross-Channel Marketing Very, Very Right
Never before has the power of cross-channel and mobile app messaging been more apparent than when it – quite literally – saves lives. The heartbeat of the nation Australian Red Cross Lifeblood, simply known as Lifeblood, are responsible for collecting and providing life-giving blood, plasma, transplantation and biological products for world-leading health outcomes. They serve […]
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Marketing Automation – 4 steps to starting your first campaign
So you have acquired a marketing automation solution. Congratulations, you are on the road to more effective marketing. Now the key word to think about here is “automation”. Many companies new to marketing automation fail to realise the main benefits of automating workflows. But where do you start? 1. Identify what process you should automate […]
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Open Rates Over 300%: How to Build Successful Automated Campaigns that Cut Through the Noise
You don’t get a 303% open rate from a poorly planned campaign. No, that’s not a typo; I recently planned an extensive, highly personalised campaign for a university and that was the result from the first email sent. How, you ask? I was realistic with timing, and started planning months ahead of launch. I thoroughly […]
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