Author: Jessica McNamara
Masterchef: Personalise Your Palette
It was a quiet Tuesday morning in February when word got out, and homes around the country went digging for their spatulas and frying pans: MasterChef Australia was back! The marketing team at 10 play, Network 10’s free on-demand, catch up and live on-air streaming service, were just settling in for 13 weeks of food-induced […]
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Gold Coast Titans: Team Picker 2022
Among a range of unique challenges facing the sporting industry, one of the most significant is converting a highly engaged social following to ticket and membership purchases. In a bid to overcome this, collaboration with the Titans’ marketing team, Marketing Decisions built and launched the Team Picker ahead of round 1 of the 2022 NRL […]
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To Send or Not to Send? The Art of SMS in 2022
SMS, it’s the world’s most used messaging channel, reaching over 5 billion people. It is also a great channel for companies looking to drive engagement. For many people, their email inbox will have hundreds, if not thousands of unread messages. Whereas, their SMS ‘inbox’ often has 0 unread messages. Because of this, it is no […]
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Anonymous Users – They’re Everywhere
Anonymous users, although often overlooked, have the potential to be just as valuable as the known users we tend to focus on. In fact, up to 80% of anonymous users receive zero marketing outreach. This, when as many as 86% of retail users are anonymous, is a massive missed opportunity for marketers. So let’s take […]
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