Category: Uncategorized
How to discover the future students your University should be targeting
The process of sending two daughters to university in the last 2 years has opened my eyes to the overwhelming amount of information future students receive when trying to decide which university is best for them. As a result, future students are being constantly bombarded from multiple institutions about a vast array of course and […]
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Benefits of Marketing Automation Software
Recently I read an article that stated more than 50% of companies surveyed in 2017 from Australia and New Zealand have adopted Marketing Automation Software. In my experience, I have found that while companies use the software they have not devised strategies to fully derive the benefits of Marketing Automation. In fact, I wish that […]
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How to Optimise Web Forms to Increase Your Conversion Rate
Okay, so we have all seen the studies on how form length impacts conversion rates. While it does have a strong influence, size isn’t all that matters. Here are some points about what makes a great form, use them together, use them separately – just use them. Define the information that you NEED from the […]
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Gold Coast Titans: Team Picker 2022
Among a range of unique challenges facing the sporting industry, one of the most significant is converting a highly engaged social following to ticket and membership purchases. In a bid to overcome this, collaboration with the Titans’ marketing team, Marketing Decisions built and launched the Team Picker ahead of round 1 of the 2022 NRL […]
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Crystal Ball Automation: 3 Ways AI Can Predict Outcomes for Higher Education
The future of student recruitment is here. So many times I have had university recruitment staff talk about their frustration with trying to find serious student prospects amongst hundreds of leads. The challenge is to identify those prospective students most likely to enrol, thrive at the university and graduate. This to improve their early engagement […]
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To Send or Not to Send? The Art of SMS in 2022
SMS, it’s the world’s most used messaging channel, reaching over 5 billion people. It is also a great channel for companies looking to drive engagement. For many people, their email inbox will have hundreds, if not thousands of unread messages. Whereas, their SMS ‘inbox’ often has 0 unread messages. Because of this, it is no […]
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Anonymous Users – They’re Everywhere
Anonymous users, although often overlooked, have the potential to be just as valuable as the known users we tend to focus on. In fact, up to 80% of anonymous users receive zero marketing outreach. This, when as many as 86% of retail users are anonymous, is a massive missed opportunity for marketers. So let’s take […]
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Eloqua Training – The Top Five Things to Get Right
After facilitating another two-day 101 Eloqua training course last week I feel compelled to share my thoughts on what has to be done well to make this type of training engaging and effective. By any measure, keeping a software training group engaged and continuing to effectively absorb material is a tough call. It turns to […]
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